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Winston-Salem has no shortage of charming shops, but if you’re only hitting the big-name stores, you’re seriously missing out.
Think handmade ceramics, well-made clothing, indie books, small-batch hot sauce, lush plants, and mystical goodies.
We’ve rounded up our favorite spots for local shopping—places with personality, thoughtful curation, and the kind of stuff you actually want to bring home. Whether browsing or buying, here’s where to shop small in Winston-Salem.
Clothing & Style
Whether you’re looking for a wardrobe refresh or a one-of-a-kind statement piece, these boutiques in Winston-Salem deliver curated style without the mall crowds.
Gazebo
- Location: Reynolda Village / Reynolda Road Area
- Address: 107 Reynolda Vlg Wy, Winston-Salem, NC 27106
- Phone: 336-725-7178
- Visit Facebook Page
A Reynolda Village staple for decades, Gazebo specializes in luxury women’s fashion from American and European designers. The vibe is elegant but never overdone—tailored coats, silks, knits, and classic pieces that hold up season after season.
This is where longtime locals go for their once-a-year splurge—or to find that timeless piece you’ll still love five years from now. It’s personal, polished, and quietly iconic.
Half Past Three
- Location: Reynolda Village / Reynolda Road Area
- Address: 114-J Reynolda Vlg Wy Suite J, Winston-Salem, NC 27106
- Phone: 336-999-7333
- Visit Website
Half Past Three straddles the line between fashion boutique and lifestyle shop, offering clothing, bath products, and home goods under one roof. The style leans soft and elevated—think flattering silhouettes, neutral tones, and small-batch brands you’ll want to Google afterward.
You might stop in for a sweater and leave with a linen spray, a new ring, and a plan to return next weekend.
Monkee’s
- Location: Reynolda Village / Reynolda Road Area
- Address: 217 Reynolda Vlg Wy, Winston-Salem, NC 27106
- Phone: 336-722-4600
- Visit Website
Monkee’s is one of Winston-Salem’s best-known boutiques for a reason. Located in Reynolda Village, this upscale women’s store blends Southern elegance with effortless style, carrying designer labels and polished wardrobe staples. Their selection includes everything from structured blazers and silk tops to shoes, jewelry, and handbags that tie it all together.
It’s a go-to spot for shoppers looking to invest in pieces that feel timeless but never boring. Whether you’re dressing for work, events, or everyday sophistication, Monkee’s offers personal styling and a boutique experience that feels both elevated and approachable.
Our Personal Experience Visiting Monkee’s
When I lived in Winston-Salem years ago, Monkee’s was my first spot to find trendy, stylish, upper-end, high-quality clothing and shoes. I never found it insanely expensive for higher fashion. I now live in Virginia, but visit my family in W-S often and always need to make a stop at Monkee’s.
– Sally Jones, Previous Winston-Salem Resident
Norman Stockton
- Location: Reynolda Village / Reynolda Road Area
- Address: 99 Reynolda Vlg Wy, Winston-Salem, NC 27106
- Phone: 336-997-9012
- Visit Website
Norman Stockton has been outfitting Winston-Salem’s best-dressed men since the 1940s. The shop blends tradition with timeless style, offering tailored shirts, upscale basics, and everything in between.
Whether you’re suiting up for a wedding or refreshing your workwear, Norman Stockton nails the balance between crisp and classic. It’s an experience rooted in quality, local history, and sharp-looking clothes that speak for themselves.
Primm’s
- Location: Reynolda Village / Reynolda Road Area
- Address: Reynolda Rd, Winston-Salem, NC 27104
- Phone: 917-557-0437
- Visit Website
Primm’s is all about clean lines, wearable trends, and an uncluttered shopping experience. Opened in 2021, it’s quickly built a following for curated collections that feel modern without feeling over the top.
The shop strikes a balance between pulled-together and playful, offering statement blouses, elevated denim, and seasonal pieces that rotate often enough to keep things interesting.
Evelyn Rose Boutique
- Location: West End / Burke Street
- Address: 916 Burke St, Winston-Salem, NC 27101
- Phone: 336-955-3663
- Visit Website
Evelyn Rose brings in-trend fashion down to earth. Tucked into the Burke Street scene, this boutique is known for its affordable, wearable pieces—think cozy knits, bold prints, soft denim, and layering basics that easily transition from day to night.
The style leans current but not overly trendy, perfect for someone who wants to look good without overthinking it. Alongside clothing, you’ll also find accessories and seasonal pieces that change often—so there’s always something new to try on.
Hive
- Location: Oakwood Drive
- Address: 131 Oakwood Dr, Winston-Salem, NC 27103
- Phone: 336-997-9717
- Visit Website
Hive is a locally owned boutique blending contemporary women’s fashion with curated home accents and gifts. Their selection features designer labels like Frank & Eileen and Hunter Bell, alongside unique accessories and vibrant home décor.
The boutique’s inviting atmosphere, complete with occasional refreshments and cozy seating, makes shopping a delightful experience.
LoveWell Boutique
- Location: Oakwood Drive
- Address: 110 Oakwood Dr, Winston-Salem, NC 27103
- Phone: 336-893-6589
- Visit Website
LoveWell is a locally owned boutique whose mission is to help women feel confident and connected through what they wear. The collection ranges from soft tees and versatile dresses to accessories that help you feel pulled together without overdoing it.
It’s more than just a shop—it’s a feel-good, community-minded space where you’ll find flattering pieces and a clear purpose. A portion of proceeds supports organizations that help women in crisis, making each purchase more meaningful.
Fancy Groceries
- Location: Downtown Winston-Salem
- Address: 562 Trade St NW, Winston-Salem, NC 27101
- Phone: 336-283-6019
- Visit Website
Fancy Groceries is a men’s boutique that curates clothing made slowly and free of plastics by brands practicing local manufacturing processes, paying their workers a living wage, and contributing to the local economy whenever possible. They offer personal styling appointments to help customers find pieces they’ll love and wear for years to come.
Wood & Thread Boutique
- Location: Downtown Winston-Salem
- Address: 301 Brookstown Ave #500, Winston-Salem, NC 27101
- Phone: 336-842-5761
- Visit Website
This laid-back Brookstown shop is the definition of approachable style. Wood & Thread carries comfy staples—graphic tees, soft knits, and casual layers—alongside accessories, candles, and even a few home goods.
It’s the perfect place to swing by when building a weekend outfit or grabbing a quick gift. The vibe is relaxed and unpretentious, and the stock always feels fresh without trying too hard.
The Curvy Fox
- Location: Hanes Mall Area
- Address: 1531 Hanes Mall Blvd, Winston-Salem, NC 27103
- Phone: 619-322-0533
- Visit Website
The Curvy Fox specializes in size-inclusive fashion that’s made to fit and flatter. Their racks are full of curated looks for plus-size women—from casual basics to going-out pieces that are anything but boring.
The energy here is confident and welcoming, with styling help available if you want it and zero pressure if you don’t. It’s the kind of boutique that makes shopping fun again.
Gaia
- Location: Miller Street
- Address: 45 Miller St, Winston-Salem, NC 27104
- Phone: 336-748-1114
- Visit Website
Gaia feels more like an art gallery than a clothing store. Located on Miller Street, this boutique features one-of-a-kind and small-batch pieces that lean sculptural, textural, and thoughtfully made.
If you’re drawn to asymmetry, natural materials, or clothing with an intentional story behind it, this is your place. Browsing here feels slow, intentional, and kind of like a secret you want to keep (but won’t).
Home & Living
From hand-poured candles and funky glassware to statement chairs and kitchen upgrades, these home-centric boutiques in Winston-Salem are full of pieces that bring your space to life. Whether you’re redecorating or just looking for that one thing to pull a room together, this is where to find it.
Elizabeth’s At Hanes Park
- Location: Reynolda Road / Hanes Park
- Address: 851 Reynolda Rd, Winston-Salem, NC 27104
- Phone: 336-723-2009
- Visit Facebook Page
Elizabeth’s has that “well-loved but perfectly cluttered” feel—like the kind of place where every corner holds something unexpected. They offer a mix of repurposed, vintage, and new furniture, along with home accessories, art, and quirky finds you didn’t know you needed.
The vibe is creative, warm, and a little offbeat—in the best way. If you love hunting through layered, personality-filled spaces for hidden gems, this should be on your list.
Fiddle & Fig
- Location: Stratford Road / Thruway Area
- Address: 107 S Stratford Rd, Winston-Salem, NC 27104
- Phone: 336-283-9220
- Visit Website
If your Pinterest board is full of soft neutrals, cozy lighting, and dried florals, Fiddle & Fig is basically your aesthetic in store form. This downtown boutique is known for its curated collection of modern farmhouse décor, minimalist wall art, and small pieces that pull a room together.
In addition to home goods, you’ll find candles, vases, and seasonal accents that make great gifts—or excuses to redecorate. The space itself is beautifully styled, so even if you’re browsing, you’ll leave with ideas.
House of Plants
- Location: Harvey Street / Ardmore
- Address: 507 Harvey St, Winston-Salem, NC 27103
- Phone: 336-765-5301
- Visit Website
A local favorite for decades, House of Plants is part nursery, part neighborhood gem. The charming cottage-like space is filled with lush greenery, from trailing pothos to flowering baskets. It’s one of the few plant-focused boutiques in Winston-Salem.
Salem Creek
- Location: Hanes Mall Area
- Address: 694 Hanes Mall Blvd, Winston-Salem, NC 27103
- Phone: 336-760-1717
- Visit Website
This local staple blends gift shop warmth with elevated home finds. Salem Creek is packed with seasonal décor, tabletop accents, and gourmet pantry items—and somehow, it never feels overwhelming. You’ll find something here for just about every room in the house.
From soft throws and holiday trimmings to specialty foods and keepsake gifts, Salem Creek is part tradition, part surprise. It’s the kind of place where you walk in for a candle and walk out with six things you didn’t plan on—but you’re glad you did.
The Barn On Country Club
- Location: Country Club Road
- Address: 4886 Country Club Rd, Winston-Salem, NC 27104
- Phone: 336-661-8400
- Visit Website
If your style leans rustic-modern or you’re obsessed with the idea of a custom farmhouse table, The Barn is your spot. They specialize in handcrafted furniture, vintage-style home décor, and reclaimed wood pieces that feel lived-in (in a good way).
It’s also a fun place to browse for smaller accents—think lanterns, enamelware, vintage signs, and cozy finds that give your home character without being kitsch. Bonus: there’s often music playing and friendly staff who genuinely love helping you style a space.
Trouvaille Home
- Location: West End / Burke Street
- Address: 938 Burke St, Winston-Salem, NC 27101
- Phone: 336-245-8965
- Visit Website
Trouvaille Home leans more elevated—less “homey” and more “interior designer’s dream.” Their showroom-style space features furniture, lighting, and textiles focusing on clean lines, rich textures, and neutral palettes. It’s the kind of place where you actually want to touch the pillows and inspect the wood grain.
Even if you’re not in the market for a full room refresh, there are plenty of smaller finds to love: sleek candleholders, sculptural objects, and luxe throw blankets.
Beauty, Self-Care & Apothecary
From small-batch soaps and facial oils to essential oil blends and skin-soothing balms, these boutiques in Winston-Salem are all about feeling good in your own skin. Whether you’re building a gift box or restocking your nighttime routine, this is where form meets function—with plenty of good smells along the way.
Kin & Cottage
- Location: Downtown Winston-Salem
- Address: 608-A Trade St NW, Winston-Salem, NC 27101
- Phone: 336-608-4010
- Visit Website
Located in the heart of Winston-Salem’s Arts District, Kin & Cottage is a queer woman-owned home fragrance shop that donates 10% of its profits to Southern-based social programs. Their product line features wood wick candles, hand-dipped incense, triple butter soaps, and roll-on fragrances, all inspired by comforting Southern scents.
The boutique operates on a monthly product drop system, ensuring each visit offers something new and exciting. With its cozy atmosphere and commitment to community support, Kin & Cottage provides a shopping experience that’s both heartwarming and socially conscious.
Remedy Apothecary
- Location: Pfafftown
- Address: 4725 Yadkinville Rd, Pfafftown, NC 27040
- Phone: (336-354-9222
- Visit Website
Situated in nearby Pfafftown, Remedy Apothecary is a woman-owned botanical apothecary that handcrafts pure and simple bath, body, and skincare products and natural remedies. Their offerings include soaps, bath bombs, skincare items, essential oils, loose-leaf teas, bulk herbs, and supplements.
The shop’s inviting ambiance and thoughtfully curated products make it a haven for those seeking holistic wellness solutions. Remedy Apothecary’s dedication to natural ingredients and handcrafted quality ensures that every item supports physical well-being and a mindful lifestyle.
Books & Paper Goods
Books, vinyl, and the kind of journals you swear you’ll use—these paper-focused boutiques in Winston-Salem are perfect for quiet browsing and finding something personal. Whether you’re shopping for a friend or feeding your own habits, start here.
Bookmarks
- Location: Downtown Winston-Salem
- Address: 634 W 4th St #110, Winston-Salem, NC 27101
- Phone: 336-747-1471
- Visit Website
As Winston-Salem’s beloved nonprofit bookstore, Bookmarks pairs a curated selection of new books with a strong community vibe. They host author events, reading programs, and the city’s annual book festival—making it much more than just a shop.
Book Ferret
- Location: Sherwood Plaza / Robinhood Road Area
- Address: 3354 Robinhood Rd, Winston-Salem, NC 27106
- Phone: 336-727-3044
- Visit Website
Book Ferret keeps things casual and welcoming with a diverse selection of titles in a no-fuss setting. The inventory ranges widely—from bestsellers to hidden gems—making it a solid stop for readers who like to browse without pressure.
The Bookhouse
- Location: Reynolda Village
- Address: 120-A Reynolda Vlg Wy, Winston-Salem, NC 27106
- Phone: 336-331-3392
- Visit Website
Tucked into Reynolda Village, The Bookhouse offers a cozy space packed with thoughtfully selected new titles and literary ambiance. It’s the kind of spot where you grab a warm drink, wander the shelves, and walk out with more than you meant to.
The Eclectible Shop
- Location: Northwest Winston-Salem
- Address: 1036 W Northwest Blvd, Winston-Salem, NC 27101
- Phone: 336-722-8655
- Visit Website
This low-key treasure trove caters to collectors and literary hunters, offering a deep inventory of rare, out-of-print, and used books. The shelves also feature vintage items and quirky finds, making The Eclectible Shop one of the more unique bookish boutiques in Winston-Salem.
Kids & Baby
From heirloom onesies to locally made toys and sweet nursery finds, these boutiques in Winston-Salem prove that shopping for little ones doesn’t have to mean plastic overload or cookie-cutter style. Whether outfitting a newborn or looking for a meaningful baby shower gift, you’ll find thoughtful picks here.
Bella + James
- Location: Reynolda Village / Reynolda Road Area
- Address: 839 Reynolda Rd NW, Winston-Salem, NC 27104
- Phone: 336-354-2258
- Visit Website
Bella + James is an upscale children’s boutique that blends timeless style with sustainability, offering clothing from newborn to size eight and a curated consignment section. It’s well-loved for its quality, calm vibe, and beautifully displayed collections.
McCalls Reynolda Village
- Location: Reynolda Village / Reynolda Road Area
- Address: 111 A Reynolda Vlg Wy, Winston-Salem, NC 27106
- Phone: 336-723-9419
- Visit Website
McCalls is a staple in Reynolda Village and is known for its traditional children’s wear and sleepwear, plus fine linens and gifts. It leans elegant and old-school, making it a great choice for keepsake items and formal outfits.
Rolly’s Baby Boutique
- Location: Thruway Shopping Center / Stratford Road Area
- Address: 275 S Stratford Rd, Winston-Salem, NC 27103
- Phone: 336-722-6713
- Visit Website
A longtime local favorite, Rolly’s Baby Boutique carries classic children’s clothing, plush toys, personalized gifts, and nursery essentials. It’s equal parts tradition and Southern charm, with pieces that feel special enough to pass down.
Antique & Vintage Finds
These boutiques in Winston-Salem offer curated, character-rich pieces that bring stories into your space and wardrobe. Whether you’re after retro barware, a brass candlestick, or something you didn’t know you needed, these spots are full of one-of-a-kind finds with history and soul.
Still Grimey
- Location: Downtown Winston-Salem
- Address: 91 W 6th St, Winston-Salem, NC 27101
- Visit Website
Still Grimey is a streetwear-lover’s dream, packed with vintage tees, sports gear, flannels, and throwback finds you can build a whole outfit around. It’s cool without trying too hard—the kind of place where each piece has lived a life and still has plenty left to give.
Their collection is tightly curated but constantly changing, so it rewards frequent stops. If you’re hunting for nostalgic gear with genuine patina (and not just a pre-faded factory wash), this place has your name on it.
Happy Hour Vintage
- Location: Downtown Winston-Salem
- Address: 610 Trade St NW, Winston-Salem, NC 27101
- Phone: 336-391-5531
- Visit Instagram Profile
This downtown boutique serves up playful, colorful vintage fashion in a space that feels like shopping inside your coolest friend’s closet. Their racks are full of retro denim, 70s prints, and unique accessories that bridge fun and function.
Happy Hour Vintage is small but mighty—perfect for treasure hunters and outfit builders who like their looks with a splash of personality.
Design Archives Emporium
- Location: Downtown Winston-Salem
- Address: 636 W 4th St, Winston-Salem, NC 27101
- Phone: 336-602-2452
- Visit Website
Design Archives is a kaleidoscope of vintage fashion, bold accessories, and quirky home goods that doesn’t take itself too seriously. Expect racks of 80s jackets, retro pins, novelty mugs, and a healthy dose of pop culture chaos.
This place will feel like a playground if your style leans toward the eclectic, ironic, or maximalist. It’s a must-stop for costume lovers, artists, and anyone with a flair for flair.
Collage
- Location: West End / West End Boulevard
- Address: 434 W End Blvd, Winston-Salem, NC 27101
- Phone: 336-725-8900
- Visit Facebook Page
Collage does exactly what it sounds like: blends styles, eras, and sensibilities into one delightfully chaotic space. You’ll find kitschy lamps, vintage kitchen gear, pop art, figurines, and retro treasures.
Every shelf and corner offers something new to explore. This spot delivers if you love layered spaces, colorful clutter, and items with a sense of humor.
Goat Feathers Antiques & Collectibles
- Location: South Broad Street Area
- Address: 609 S Poplar St, Winston-Salem, NC 27101
- Phone: 336-918-5411
- Visit Facebook Page
Goat Feathers has the soul of a Southern antique shop and the heart of a curious collector. There’s a little bit of everything here—furniture, home accents, oddball art, and pieces that straddle the line between classic and eccentric.
It feels like walking through someone’s well-curated memory attic, full of stories, surprises, and charm.
JD Salvager
- Location: Rural Hall
- Address: 627 Forum Pkwy, Rural Hall, NC 27045
- Phone: 336-317-8250
- Visit Website
JD Salvager is larger than your average vintage boutique, but it still feels thoughtfully curated and welcoming. This furniture store focuses on mid-century modern furniture, lighting, and home goods is sleek, clean, and expertly collected—perfect for shoppers looking to bring timeless design into their space.
Expect teak, brass, and iconic shapes that elevate any room. It’s a favorite for designers, minimalists, and anyone who wants their home to feel intentional, not accidental.
Laster’s Fine Art & Antiques
- Location: Stratford Road Area
- Address: 664 S Stratford Rd, Winston-Salem, NC 27103
- Phone: 336-765-5919
- Visit Website
Laster’s offers a more refined take on vintage, with high-end antiques, fine art, and historic pieces you won’t find anywhere else in the city. The gallery-like space is well-appointed but still accessible—perfect for collectors and browsers alike.
Whether you’re in the market for a serious investment piece or want to wander through a beautifully styled shop, Laster’s delivers heritage without pretension.
Mystical & Metaphysical
These metaphysical boutiques in Winston-Salem offer everything from crystals and tarot decks to boho home accents and ritual tools. Whether you’re into energy work, manifestation, or love a good incense selection, these shops help you tap into your intuitive side—with style.
CasaShanti
- Location: Downtown Winston-Salem
- Address: 545 N. Trade St. Unit 100 Winston Salem, NC, 27101
- Phone: 336-837-6748
- Visit Website
CasaShanti blends mystical supplies with holistic support, offering healing crystals, intention oils, tarot readings, and reiki sessions. The space feels more like a healing studio than a retail shop, but you’ll still walk out with something meaningful in your pocket.
The Boho Depot
- Location: West End Neighborhood
- Address: 451 W End Blvd, Winston-Salem, NC 27101
- Phone: 336-546-7377
- Visit Website
Part metaphysical boutique, part free-spirited fashion shop, The Boho Depot stocks handmade jewelry, bohemian decor, and spiritual items like sage, crystals, and moon journals. It’s colorful, expressive, and full of good energy—and it doubles as a great gift stop, too.
Frequently Asked Questions
Winston-Salem has no shortage of charming, locally owned shops—but navigating all the best boutiques in Winston-Salem can take some insider guidance.
Not sure where to start? We’ve answered some of the most common questions about boutique shopping in Winston-Salem. Don’t see yours? Ask us in the comments!
What Are The Best Areas In Winston-Salem For Boutique Shopping?
The Reynolda Village and Downtown Arts District are two of the city’s top spots for boutique hopping. You’ll also find standout shops in West End, along Stratford Road, and sprinkled throughout charming corners of town like Hanes Park and Oakwood Drive.
Do These Boutiques Offer Online Shopping Or Local Pickup?
Many do! While not every boutique has a robust e-commerce site, several offer online ordering or local pickup. It’s always a good idea to check their websites or social media for the latest options.
Are There Any Good Spots For Gifts Or Souvenirs?
Definitely. Salem Creek is a go-to for unique seasonal gifts and gourmet treats, while Kin & Cottage and The Eclectible Shop are great for candles, curiosities, and vintage finds. For something wearable, try Hive or The Boho Depot for gifts with personality.
Which Boutiques In Winston-Salem Offer Plus-Size Clothing?
The Curvy Fox specializes in stylish, size-inclusive fashion, with everyday staples and statement pieces for curvy shoppers. Several other boutiques carry extended sizing—it’s always worth asking in-store or checking product descriptions online.
Where Can I Find Vintage Or Secondhand Shops In Winston-Salem?
Head downtown for spots like Still Grimey, Happy Hour Vintage, and Design Archives Emporium. JD Salvager and Laster’s Fine Art & Antiques offer a more curated selection of furniture and antique finds.
What’s The Difference Between A Boutique And A Regular Retail Store?
A boutique is typically smaller, locally owned, and curated with care—think hand-picked collections, limited runs, and unique finds you won’t see in big-box stores. Most boutiques in Winston-Salem also offer a more personal, relaxed shopping experience.
Boutique Clothing Treasure Hunt
It is nice to shop at little boutiques in Winston-Salem, but sometimes your bank account simply cannot handle it. That’s when it is fun to hunt through the clothing at consignment shops and thrift stores in Winston-Salem, hoping to find boutique clothing at a discounted price. Those pieces are out there. Good luck hunting!
What is your favorite boutique? Tell us in the comments.
