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German grocery store chain Lidl is opening 100 stores across the U.S. in the coming year, with 20 in North Carolina this summer, and one in Winston-Salem on June 15, 2017. Pronounced “LEE-dil,” rhyming with “needle,” the European-style grocery store boasts prices half that of some grocery stores.
Though Lidl is most closely comparable to discount grocery store Aldi, which is also based in Germany, unlike Aldi, Lidl U.S. stores will be more more similar to Trader Joe’s, offering largely private-label items that are free from trans fats, synthetic colors, and added MSG.
Lidl Winston-Salem Location
335 Sides Branch Road, off Peters Creek Parkway near Lowes Home Improvement
Grand Opening Activities
The grand opening is scheduled for June 15 – 18, 2017, with a ribbon cutting to be held June 15 at 7:45 a.m. There will be giveaways, free samples and more!
- The first 100 customers will receive a wooden coin and a chance to win up to a $100 Lidl gift card.
- Receive a free reusable Lidl grocery bag.
- Enter for a chance to win a $500 Lidl gift card.
- Other exclusive opening offers while supplied last.
Fun children’s activities and grand opening giveaways will be held Saturday, June 17, 2017, from 11am – 3pm.
Lidl prides itself in its highly efficient stores, which keep their prices low. To lower overhead costs, they cross-train employees and present items in their shipping boxes so fewer staff are needed to shelve items, and they have a “bring your own bag” policy. Each week starting on Thursday, they offer specially-themed discounts, such as “Italian Week” or “French Week”. And on Mondays and Thursdays, check out the Lidl “Fresh 5” pics of three produce and two meat items at a discount.
Some Lidl produce, wine and coffee will be locally sourced and their European-style breads are baked in-store three times a day. Baked goods, produce, and other items are inspected each hour for freshness.
Are you excited about Lidl coming to Winston-Salem? If so, why?