Lidl Winston-Salem is Opening This Month

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Lidl Winston-Salem outside entranceGerman grocery store chain Lidl is opening 100 stores across the U.S. in the coming year, with 20 in North Carolina this summer, and one in Winston-Salem on June 15, 2017. Pronounced “LEE-dil,” rhyming with “needle,” the European-style grocery store boasts prices half that of some grocery stores.

Though Lidl is most closely comparable to discount grocery store Aldi, which is also based in Germany, unlike Aldi, Lidl U.S. stores will be more more similar to Trader Joe’s, offering largely private-label items that are free from trans fats, synthetic colors, and added MSG.

Lidl Winston-Salem Location

335 Sides Branch Road, off Peters Creek Parkway near Lowes Home Improvement

Grand Opening Activities

Lidl Winston-Salem Grand Opening

The grand opening is scheduled for June 15 – 18, 2017, with a ribbon cutting to be held June 15 at 7:45 a.m. There will be giveaways, free samples and more!

  • The first 100 customers will receive a wooden coin and a chance to win up to a $100 Lidl gift card.
  • Receive a free reusable Lidl grocery bag.
  • Enter for a chance to win a $500 Lidl gift card.
  • Other exclusive opening offers while supplied last.

Fun children’s activities and grand opening giveaways will be held Saturday, June 17, 2017, from 11am – 3pm.

Low Prices

Lidl prides itself in its highly efficient stores, which keep their prices low. To lower overhead costs, they cross-train employees and present items in their shipping boxes so fewer staff are needed to shelve items, and they have a “bring your own bag” policy. Each week starting on Thursday, they offer specially-themed discounts, such as “Italian Week” or “French Week”. And on Mondays and Thursdays, check out the Lidl “Fresh 5” pics of three produce and two meat items at a discount.


Some Lidl produce, wine and coffee will be locally sourced and their European-style breads are baked in-store three times a day. Baked goods, produce, and other items are inspected each hour for freshness.

Are you excited about Lidl coming to Winston-Salem? If so, why?

About The Author:

Kristi was born and raised just up the road in Mount Airy (a.k.a. Mayberry) and frequented Winston-Salem often growing up for school field trips, shopping, and dining. After attending Appalachian State University, and a brief stint living in Southern Virginia, Kristi returned to Winston-Salem, NC in 1999 and began her work in non-profit, public relations and writing. She and her family enjoy the convenience of living near downtown Winston-Salem. She enjoys the arts, photography and cooking. "I'm a small town girl at heart, but Winston-Salem isn't an overwhelming city. It is rich with friendly people, history, culture and has a vibrant art community and that is why I am proud to call this "My Winston-Salem!"

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Jenn L
June 14, 2017 4:28 pm

So Lidl is opening across the U.S. tomorrow? Wowsers! And here I thought this was already a popular store and our little city of Winston Salem was finally getting one. Exciting to see that we are on the forefront of a revolution this time! 🙂 ps. Yes I get excited about my groceries, so sue me! 😉

June 12, 2017 11:28 am

I am so glad that there will be another grocery store with competitive prices. The large stores have a problem with pricing. They are too high. Best of luck in this area. We will see you opening day.

June 12, 2017 10:41 am

I can’t wait to shop there next time I’m in the area! Great addition to the city!